The Representation Project

The Representation Project (TRP) is a cutting edge global non-profit organization dedicated to gender equality by exposing harmful gender stereotypes in media and culture and advocating for an end to limiting gender norms.

We transform culture by shifting the public’s attitudes and behavior around limiting gender stereotypes and norms through the use of documentary films, education, and activism.

In 2011, Jennifer Siebel Newsom founded TRP in response to the overwhelming public demand for ongoing education and social action in support of her first film, Miss Representation.

Since then, TRP released Newsom’s second film, The Mask You Live In, and a third film, The Great American Lie.

The organization is well known for creating popular social media activism campaigns such as #NotBuyingIt, #AskHerMore, and #RepresentHer.

We give voice to the next generation of change agents through youth education and activation programs, including an online youth media lab and media training academies for students.
TRP offers robust training and education to individuals and communities seeking gender equality using film screenings, workshops, and campus ambassador programs, all centralized around transcending gender stereotypes.

The Representation Project put gender injustice on the national agenda, and together we have made important strides toward combating gender stereotypes.

We launched two important national conversations— one about the ways that gender norms impact girls and women in 2011 and another involving the harmful effects of traditional masculinity for boys and men in 2015.

The Representation Project builds on the groundbreaking work of these two films by continuing to challenge limiting gender stereotypes in media and society.

As with any cultural shift, change around gender norms begins with education.

For the better part of a decade, we have hosted film screenings and offered curricula to educators, students, corporations, and other audiences around the globe.

We are proud of the significant impact The Representation Project has had on individuals and society more broadly through our films, curricula, youth outreach, and social media activism.