Transform the Future. End Toxic Narratives. Foster Community

We are here to change the world.

No matter who you are or where you live, intersectional gender stereotypes are hurting you and those you love. Through film, education, and activism, The Representation Project awakens consciousness, spotlights the cost of these stereotypes, and invites everyone to build a more equitable future.

Help us build a world free of limiting stereotypes:

•  $5 Kindred Spirit: Helps cover the cost of educational materials for one youth-led club.

•  $10 Sisterhood: Supports virtual workshops where students can engage with gender equity experts.
•  $25 BFF: Expands our reach to more schools, ensuring every student can access FREE critical resources.
• $100 Empowerment Level: Supports one youth-led club, providing essential resources to foster leadership and advocacy for gender equity.
• $250 Exemplary Level: Supports youth workshops, empowering the next generation to lead change.
• $500 Complimentary Level: Reaches 500 underrepresented youth through FREE film screenings.
• $1,000 Visionary Level: Mobilizes 100,000 social media followers to take action against gender inequality.
• $5,000 Extraordinary Level: Provides FREE access to GET: The Project in schools and homes across the U.S.
• $10,000 Beneficiary Level: Expands Youth Advisory Council seats nationwide to amplify youth voices.
• $25,000 Revolutionary Level: Fuels Miss Representation: The Revolution and its Impact Campaign.
• Recurring Donation: Please consider making your donation recurring, which provides us with the stability to execute long-term initiatives that create lasting change

Millions of people have been touched by our storytelling and reached by our activism and resources. Jennifer Siebel Newsom founded The Representation Project in 2011 with her groundbreaking film Miss Representation, igniting a national conversation about sexism in the media. The Mask You Live In, Jennifer's second documentary, showcased how harmful American masculinity can be for boys and young men. Her latest films, Great American Lie (2019) and Fair Play (2022) tackle inequality in the American Dream and the division of care and household domestic work.

These documentaries on limiting gender narratives have been viewed nearly 30 million times, and our film curricula have changed the lives of over 2 million students. Siebel Newsom's prescience has come true: storytelling opens hearts and minds like nothing else, shifting attitudes and behaviors. This is culture transformation at its best, creating a more equitable world where everyone can reach their full potential.

Why It's Urgent

Gender stereotypes are a public health crisis. Two-thirds of young women have disordered eating, and one in three girls has seriously considered suicide, up significantly from a decade ago. Boys who hold traditional ideas about masculinity are significantly more likely to bully and harass others and to suffer from depression and suicidal ideation.

The dangers to our youth link back to harmful messages. For girls, these stereotypes form the root cause of body hatred and shame, eating disorders, depression, low self-esteem, and low leadership ambition. For boys, they are the primary driver of depression, dangerous risk-taking activities, substance abuse, suicide, and violence. By getting in front of the message, we can change the outcome.

How We Do It

• We raise awareness through films— viewed over 30 million times worldwide.
• We educate students through our curricula, which has reached over 2.4 million students.
• We amplify the impact of our films and educational materials through hashtag campaigns (e.g., #AskHerMore, #NotBuyingIt, #EndRape, #RespectHerGame) that have reached 588 million people.

Together, we are bending the long arc of history toward intersectional gender justice. This is a person-by-person and community movement.

Please join us. We need you.

Together, we can amplify this movement and create lasting impact. Will you take the next step?