Instituto Phi

Founded in 2014 by Luiza Serpa, Phi is a strategic platform for social investment committed to advancing a more equitable and inclusive society, rooted in truth, solidarity, and humanity. With a personalized, transparent, and results-driven approach, Phi supports individuals, families, and corporations in structuring their philanthropic strategies with professionalism, rigor, and purpose—maximizing both social impact and donor engagement.

Operating throughout Brazil, with offices in Rio de Janeiro and São Paulo—regions marked by both economic dynamism and deep social disparities—Phi’s work is guided by the core values of efficiency, empathy, commitment, and transparency. Its operations are grounded in evidence-based practices and oriented toward measurable and sustainable results.

Since origin, Phi has:

• Mobilized R$ 248 million
• Supported 2,225 projects in 25 states
• Positively impacted 3.71 million+ lives

We work across key sectors especially in historically underserved communities:

• Education
• Health
• Income Generation
• Housing
• Culture
• and more...

During the COVID-19 pandemic, Phi distinguished itself as a key player in Brazil’s humanitarian response. In 2020 alone, the organization raised more than US$ 15 million to provide urgent support for food security, healthcare, and economic relief, in collaboration with strategic donors and civil society actors. The initiative was nationally recognized with the Folha Social Entrepreneur Award in the Humanitarian Aid category. In 2021, Phi continued its efforts, raising an additional US$ 4 million and distributing hundreds of tons of essential supplies to the most affected populations.

Today, Phi continues to expand its reach by forging long-term partnerships with philanthropic investors, foundations, corporations, and international funders. In addition to managing a robust portfolio of ongoing initiatives, the organization co-creates and implements high-impact programs in alliance with leading social organizations throughout the country.

Looking ahead, Phi remains deeply committed to mobilizing resources and advancing targeted, systemic solutions to Brazil’s most pressing social challenges.

Phi invites mission-aligned partners to join this journey—to reduce inequality, strengthen civil society, and foster meaningful connections across diverse realities, guided always by coherence, integrity, and a shared commitment to transformation.