Instituto Phi Philantropia Inteligente

Luiza Serpa founded Instituto Phi in 2014, a flexible, personalized and transparent platform of social investment that aims to contribute to a less unequal and fairer world, based on truth, solidarity and humanity. Instituto Phi is led by the mission to influence individuals and companies to strategically plan their personal, family or corporate philanthropy and advise them in this process, so as to achieve greater professionalism in the Third Sector, personal satisfaction and social impact. By working through the values of efficiency, empathy, commitment and transparency, its goals are to provide resources efficiently, focused on results, for initiatives of social transformation, and to develop the practice of philanthropy in Brazil.

Acting all around the country, Phi's offices are based in Rio de Janeiro and São Paulo, areas of relevance in Brazil due to its economical development (dynamism), and also, social issues. The broad capacity of impact of Phi has generated important results in Brazil. Until March 2023, Phi has impacted over 2 million people, gathered over 200 social investors, supported more than 1.400 projects and mobilized over US$ 30 million to the Third Sector. During the COVID pandemic, that deeply harmed Brazilian society, not only because of the disease itself, but also due to unemployment and the increase in social and economic inequalities, Phi and other strategical partners developed important campaigns to support and assist highly impacted communities. During 2020, Phi mobilized more than US$ 15 million for emergencies campaigns. In the same year, Instituto Phi won the Folha Social Entrepreneur Award, in the Humanitarian Aid category. In 2021, it continued to contribute to the combat of the pandemic and its consequences, through the mobilization of more than U$ 4 million and the donation of hundreds of tons of food.

Currently, Phi develops several iniciatives of transformative impact. Beyond its work monitoring recurrent projects supported by social investors in Phi's network, the Instituto also acts through programs conducted in valuable partnerships with other Brazilian social organizations. In this sense, there are some remarkable experiences, as The Much Greater Future Program (Futuro Bem Maior) of Movimento Bem Maior (Much Greater Movement), with three editions managed by Phi, it encourages the protagonism of social organizations in vulnerable communities not only with impact investment, but also with actions of institutional strengthening and connection network building. Also, in partnership with Stone Impacta and Banco da Providência, Phi has created the (Re)Consquista Program, a social and productive inclusion program in which NGOs that work with professional qualification receive training to work with the recognized Methodology of 3 Phases of Banco da Providência: human development, technical training and entrepreneurial skills. Currently, (Re)Conquista is on its fourth edition. In addition, in 2021 Phi managed the campaigns of the Coca-Cola Brazil Institute and The Coca-Cola Foundation to combat food insecurity, then in 2022 received a US$ 200K grant from The Coca-Cola Foundation, and in 2023 a US$ 85K grant from the same foundation, stablishing a successful partnership.

As its next steps, Instituto Phi intends to create a Center for Philantropical Studies in order to foster knowledge about the field in Brazil, generate solid data and instigate debates that can lead to solutions for the problems faced in the area. In addition, it is an ultimate goal for Instituto Phi to expand its action in the Northeast of Brazil, articulating a strategical network with stakeholders in the region. Phi wants to mobilize more resources and create intentional solutions to mitigate the various social and economic challenges this important region faces. As a vast country of continental dimensions, Brazil's issues are complexes, but in areas of low public investment such as education, infrastructure, health, among others, these issues have deeper roots. Thus, Instituto Phi, commitement with the combat of inequalities and the construction of a fairier world, is concerned about such situation in Brazil and has strong will to act in this sense, recognizing the Northeast as a key area to do so. Finally, Instituto Phi wants to keep bringing diverse realities closer, without judgements, in a coherent, constructive and ethical way.