Neev Earth

India’s 100,000 coal-fired brick kilns are responsible for 6% of the country’s CO2 emissions and up to 15% of the annual air pollution (PM2.5)

A randomised controlled trial has shown that two simple, no-cost changes to firing and stacking practices reduce emissions and pollution by 20%, while improving kiln profitability. The result is a rare alignment of incentives: what is good for the climate is also good for the kiln owner's bottom line.

We work directly with kiln owners and their workers, building the trust and technical knowledge needed to make these changes stick and to spread them further.

At scale, Neev Earth aims to be one of the most cost-effective climate charities in the world, averting one tonne of CO2 for $2.22, while cleaning the air for millions of people living and working beside these kilns.