About MAD: Make A Difference (MAD) works with children in India who have no one else — children in shelter homes, orphanages, and protection homes who have lost their families or whose families could not keep them safe.
MAD delivers an 18-year-long intervention to Children in Need of Care & Protection (CNCP) living in child care institutions in India, with the proven capability to enable them to break the cycle of poverty in a single generation.
Founded in 2006, MAD has pioneered a community-powered social protection system that mobilises the community to provide high-touch, highly scalable, age-appropriate progression mentoring — pairing children with trained volunteer mentors who commit a full year, showing up every week in a 2:5 volunteer-to-child ratio. The model covers education support, emotional wellbeing, life skills, career guidance, and — critically — aftercare that extends from age 18 through to 28, staying with young adults through employment, housing, and independence.
Without intervention, 92% of children in Indian shelter homes drop out of school by 18. With MAD, 96% pass their board exams. 90%+ continue into higher education (national average for shelter children: 8%). 91% are placed in jobs, college, or vocational training.
These outcomes are independently verified by 60 Decibels, which placed MAD in the top performance band across 115 Indian organisations (NPS: 94). 100% of surveyed beneficiaries reported improved quality of life.
MAD currently supports 8,200+ children across 20 Indian cities with 2,000+ trained volunteers. Cost per child: approximately $215/year ($18/month).
Vision: To end poverty in our lifetime.
Mission: Empower communities to take radical responsibility for their most vulnerable children and ensure they get the care and support needed to break the cycle of poverty permanently in a single generation.
Goal: Build a nationwide network of empowered communities that act as safety nets and springboards for children in need of care and protection. Through our proven Progression Mentoring Program, communities provide step-by-step guidance, empowering children to cross the life-changing empowerment threshold of $360 (INR 30,000) per month and leave poverty behind, permanently.
Activities: Progression Mentoring is MAD's award-winning 18-year-long, high-touch intervention model for children born into intergenerational poverty. It is a community-powered, volunteer-driven program for age-appropriate growth and development that enables young people in the community to self-organise to provide the required care, skill-building, and resources to the most vulnerable children around them.
One-on-one mentoring by young individuals, guiding children through critical life stages, has the highest success rate in healing from ACEs (Adverse Childhood Experiences) and bridging the gap left by struggling parents. While it typically takes 7 generations for a family to escape poverty in India, with personalised mentoring, it can be achieved in just one.
Program Delivery: MAD delivers Progression Mentoring through a Community Organising model, empowering young leaders to mobilise community members into active citizens. Community Organisers form chapters of 200 volunteers and children, each providing weekly mentoring to 200 vulnerable children from the age of 10 to 28 at no cost to the child. Along with mentoring, we raise funds to meet all expenses a child needs to thrive — including costs towards education, specialised training, clothing, and housing once they reach adulthood and must leave child care institutions.
Our service-based leadership development curriculum, led by Community Organisers (COs), guides chapter leaders in sourcing, recruiting, onboarding, managing, and retaining mentors.
Breaking the Cycle of Poverty at Scale
The Challenge: India has the world's highest number of children in extreme poverty. 350,000 vulnerable children urgently need care and protection. Current systems reach less than 1% of those in need.
Our Solution — Scaling for Nationwide Impact: MAD is working towards doubling the number of children we support every year by enabling young people to set up and run healthy MAD chapters in their communities. Our World-Class Community Organiser Incubator creates the enabling environment for this to happen, and MADapp — our experiential leadership development tool — enables a young person to pick up high-value skills by setting up and running a MAD chapter.
Our Impact (measured over the past 6 years): → 90% of children reach college (vs. 15% national average) → 95% secure formal jobs within 6 months → Beneficiaries join the top 10% income bracket by age 28
The Opportunity: Partner with us to scale our proven model nationwide. Together, we can end intergenerational poverty in our lifetime.
Fundraisers
Breaking the Cycle of Poverty, One Child at a Time.
- Raised
- $9,248
- Next milestone
- $10,000
Every Child Deserves a Childhood That Lasts
- Raised
- $0
- Goal
- $45,000
Donors
- Manvi PanchalTo the fundraiser: Breaking the Cycle of Poverty, One Child at a Time.1
I have for MAD for three years, Inhave donated on the behalf of my friend who believes in this cause.
Raymond Finlayson To the fundraiser: Breaking the Cycle of Poverty, One Child at a Time.2Great work
kanimozhi Chan To the fundraiser: Breaking the Cycle of Poverty, One Child at a Time.2God bless you.
bhanu dutta To the fundraiser: Breaking the Cycle of Poverty, One Child at a Time.1samuel franklin To the fundraiser: Breaking the Cycle of Poverty, One Child at a Time.1Alex groban To the fundraiser: Breaking the Cycle of Poverty, One Child at a Time.1OwO