It's A Penalty
It's a Penalty works to build a world in which no one is vulnerable to abuse, exploitation or human trafficking.
It’s a Penalty collaboratively combats human trafficking, exploitation, and abuse using sport’s unifying power to drive local and global educational campaigns during significant sporting events. We customize these campaigns for each host location, achieving worldwide reach averaging 180 million people.
Our multifaceted approach includes collaboration with sectors like sports, travel, tourism, law enforcement, and NGOs. Having so far campaigned during 19 Major Sporting Events and the Liam Neeson ‘What is Human Trafficking’ campaign, It’s a Penalty, together with partners, has facilitated the protection of over 17,028 survivors of abuse, exploitation and trafficking, and prevented thousands more from being victimised.
Parallel to our campaigns, It’s a Penalty runs two core programs: CommonProtect advocates for legal reform in Commonwealth countries, the Student Ambassador Programme empowers UK university students to combat exploitation.
Through education, awareness, and intervention, It’s a Penalty aims for a world free from exploitation and abuse.
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