ideas42

ideas42 uses insights from behavioral science to improve lives, build better systems and policies, and drive social change.

Working globally, we use a deeper understanding of humans to reinvent the practices of institutions, and create better products and policies. We also teach others, ultimately striving to generate lasting social impact and promote health, wealth, justice, and sustainability for all.

Over the past 15 years, we've worked on over 600 projects with over 400 partners in more than 50 countries across the globe—all with the goal of using behavioral science to create a more equitable world.