Developing the roadmap for a sustainable, secure, and just global protein supply 🧫🌱
We work with scientists, investors, and entrepreneurs to make groundbreaking good food a reality. We focus on clean meat and plant-based alternatives to animal products—foods that are more delicious, safer to eat, and better for the planet than their outdated counterparts.
We provide marketing, design, legal, business, media, and other support to a select number of early-stage companies producing clean and plant-based products. For established companies, we help their products succeed in the marketplace by mobilizing millions of supportive consumers to encourage their sale in stores, restaurants, and foodservice outlets.
To help launch the next generation of innovators, we connect students, scientists, and entrepreneurs with opportunities in the academic and for-profit sectors. We connect jobs, funding, and scientific positions with those who want to put their passion and skills to use to create a better food system.
We educate grant-making institutions, corporations, and governmental bodies about plant-based and clean meat R&D as a critical component of endeavors related to sustainability, climate change, and global health.
We work with restaurants, grocery stores, and foodservice companies to increase availability of the best plant-based options on menus, in grocery stores, and in cafeterias.