Animal Advocacy Africa

Animal Advocacy Africa (AAA) aims to prevent the spread of and address existing harms in industrial animal agriculture in Africa. They do so by building an effective, resilient, and well-resourced farmed animal advocacy movement in Africa.

AAA is one of the first EA-aligned organisations dedicated to building the capacities of individual advocates and animal advocacy organisations in Africa. It achieves this by nurturing the interest of prospective advocates and developing the essential skills and knowledge needed to effectively help animals in Africa.

What does Animal Advocacy Africa do?

• In response to the identified lack of capacity among animal advocacy organisations in Africa, AAA started by providing support to animal advocacy organisations to develop key aspects of effective, evidence-based charities – including fundraising, strategy, operations, and communications. The biggest outcomes from this work were the launch of two organisations with a strong focus on high-impact interventions: Animal Welfare League in Ghana and Animal Welfare Competence Center for Africa in Uganda.
• In the second half of 2023, AAA shifted its focus from working with organisations to helping individual advocates achieve more impact via a training programme (details on their reasoning can be found in their 2023 review). Through this initiative, AAA aims to cultivate a network of advocates prepared to launch new farmed animal advocacy initiatives or join existing organisations within Africa. The first two cohorts resulted in six new organisations incubated through the programme, with five still running highly promising programmes and one shutting down after their pilot. Further outcomes from this training programme beyond the incubated organisations are detailed in AAA’s yearly reviews.
• In late 2025, AAA introduced a new programme to support broader movement building and career support for (aspiring) animal advocates in Africa - beyond starting new nonprofits or supporting existing ones. This programme is still in its early stages and will be evaluated after its pilot.
• AAA offers assistance to donors interested in contributing to African animal advocacy initiatives by regranting or offering due diligence advice. This enables donors to make better decisions and tax-deductible donations to promising grassroots animal advocacy projects.

AAA publishes research about the animal advocacy landscape in Africa. All reports can be found on their website.