One Step for Animals’ mission is two-fold:
- Avoid advocacy that has any possibility of leading individuals to replace red meat with chickens.
- Promote a simple message that is accessible, sustainable, and maximally impactful on the amount of suffering in the world.
That message is: stop eating chickens. If we can convince someone to stop eating birds, they would go from being responsible for the factory farming and slaughtering of more than two dozen land animals per year to fewer than one.