This is an amazing organization doing extremely important work. Please consider supporting them!

**About** [“Sim, Eu Sou do Meio” ](https://simeusoudomeio.org.br/)

The organization operates through the social technology **"Family Development Program"**, which provides comprehensive support to families in vulnerable situations. Its actions include: 

- Psychological counseling 
- Pedagogical support and educational reinforcement 
- Health care focused on Black women 
- Sports workshops and professional training for youth 
- Socio-productive inclusion – training for income generation in gastronomy, health, and well-being. 
- Free legal assistance 
- Nutritional counseling 
- Social work services

**Local Context – Belford Roxo (RJ), Brazil** 

The organization is located in Belford Roxo, a municipality with a population of 500,000 and alarming levels of social inequality compared to other municipalities in the State of Rio de Janeiro. 

- Only 5.7% of the population holds a higher education degree — the lowest rate in the country 
- 75.2% of people living in extreme poverty are Black women 
- 39.3% of the population lives on less than half the minimum wage (approximately R$ 759.00 / €117 / US$136) 
- Only 9.81% of the population is formally employed — the second lowest formal employment rate in the state of Rio de Janeiro. 

**About the “Raízes do Meio” Kitchen** 

The organization’s kitchen operates through three main fronts: 

1. Solidarity Meals 
 Prepares meals for over 2,500 people facing hunger, as well as snacks for participants in sports, cultural, educational, and income-generation workshops offered by the organization. 
2. Socio-Productive Inclusion 
 A training space for hundreds of women per year, offering bakery and pastry courses based on the “Sou Empreendedora, Sou Mulher” methodology, promoting financial autonomy. 
3. Social Business 
 Operates a catering service contracted by public and private partners, generating income for women in vulnerable situations and bridging professional training with real income opportunities. 

**Kitchen Renovation Project -**  

A renovation project was developed to adapt the kitchen to the building’s ground floor, with a total area of 92 m². The project was designed by architect Marina Lage, with support from civil engineering consultants. The new layout will serve both training purposes and social business production. 

[Link for the images.](https://institutophi.sharepoint.com/:b:/s/InstitutoPhi2/EbMpQdoiyvRBl_9JX-5i9PEBUpYyP5SgLfWsJzxNUCg7-Q?e=BrglbQ)

**Project Costs** 

Infrastructure – R$ 176.000,00 

- Labor: R$ 30,000 
- Raw materials (sand, cement, wiring, etc.): R$ 12,000 
- Bathroom fixtures: R$ 7,500 
- Doors, windows, partitions, and canopies: R$ 30,000 
- Floor and wall finishes: R$ 22,000 
- Paint materials: R$ 4,000 
- Kitchen sinks and fixtures: R$ 4,000 
- Lighting (bulbs, fixtures, finishing): R$ 3,500 
- Architectural executive project: R$ 8,000 
- Construction management and administration: R$ 35,000 
- Taxes, printing, and fees: R$ 20,000 

**Fundraising and Reporting Management:** The entire process of fundraising, financial monitoring, and donor reporting is managed by [Instituto Phi](https://phi.org.br/), which applies a 15% administrative fee on the total funds raised. 

Instituto Phi is a non-profit organization with 11 years of experience supporting social initiatives across Brazil. With growing international engagement, Phi offers robust technical expertise in project oversight and financial accountability, ensuring that every contribution is used efficiently and transparently. This structured and professional approach reinforces donor confidence and strengthens the long-term impact of each supported initiative. 

\*\*Donations in REAIS (BRL) can be made through PIX: [campanhas@phi.org.br]()

Kitchen as a Tool for Social Transformation 

Instituto Phi bridges social investors with the best solutions to reduce social inequalities in Brazil. 

**Founded in 2014 by Luiza Serpa, Phi is a strategic platform for social investment committed to advancing a more equitable and inclusive society, rooted in truth, solidarity, and humanity.** With a personalized, transparent, and results-driven approach, Phi supports individuals, families, and corporations in structuring their philanthropic strategies with professionalism, rigor, and purpose—maximizing both social impact and donor engagement.

Operating throughout Brazil, with offices in Rio de Janeiro and São Paulo—regions marked by both economic dynamism and deep social disparities—Phi’s work is guided by the core values of efficiency, empathy, commitment, and transparency. Its operations are grounded in evidence-based practices and oriented toward measurable and sustainable results.

Since origin, Phi has:

- Mobilized **R$ 248 million**
- Supported **2,225 projects** in **25 states**
- Positively impacted **3.71 million+ lives**

We work across key sectors especially in **historically underserved communities**:

- Education
- Health
- Income Generation
- Housing
- Culture
- and more...

During the COVID-19 pandemic, Phi distinguished itself as a key player in Brazil’s humanitarian response. In 2020 alone, the organization raised more than US$ 15 million to provide urgent support for food security, healthcare, and economic relief, in collaboration with strategic donors and civil society actors. The initiative was nationally recognized with the Folha Social Entrepreneur Award in the Humanitarian Aid category. In 2021, Phi continued its efforts, raising an additional US$ 4 million and distributing hundreds of tons of essential supplies to the most affected populations.

Today, Phi continues to expand its reach by forging long-term partnerships with philanthropic investors, foundations, corporations, and international funders. In addition to managing a robust portfolio of ongoing initiatives, the organization co-creates and implements high-impact programs in alliance with leading social organizations throughout the country.

Looking ahead, Phi remains deeply committed to mobilizing resources and advancing targeted, systemic solutions to Brazil’s most pressing social challenges. 

Phi invites mission-aligned partners to join this journey—to reduce inequality, strengthen civil society, and foster meaningful connections across diverse realities, guided always by coherence, integrity, and a shared commitment to transformation.

Instituto Phi

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