"Grano a grano se hace granero". Keep up the good work and good luck! 

**Millions of animals suffer in industrial systems without any reliable way to verify their living conditions.**

Industrial animal agriculture has expanded rapidly over the past decades, resulting in billions of animals being raised and slaughtered under intensive conditions. These systems prioritize efficiency and cost reduction over animal protection, and while some corporate commitments and legal regulations exist, the enforcement conditions are insufficient which may lead to an insignificant or zero positive impact, and in the worst case, worsen the previous situation.

The problem is not only the scale, but the lack of transparency. Many producers do not disclose verifiable information about their practices, making it difficult for NGOs, regulators, journalists, and investors to assess compliance or push for improvements. As a result, even well-designed protection policies may have little to no real-world impact.

CENTINELA addresses this gap by focusing on transparency as a key bottleneck. By generating reliable, comparable information on industry practices, the intervention enables external actors to apply informed pressure and drive improvements in animal protection.

👥 Who Will Benefit

Primary beneficiaries:

- Animals raised in industrial farming systems (such as chickens, pigs, cows, and fish)
- Animals affected by poor welfare practices such as confinement, inadequate handling, and lack of oversight

Secondary beneficiaries:

- Animal protection NGOs (improved access to actionable data)
- Journalists and media (evidence for public reporting)
- Regulators and policymakers (better monitoring tools)
- Investors and corporate stakeholders (improved decision-making)

In Latin America: access to reliable information on farm animal welfare is highly limited.
Structural barriers include:

- Weak regulatory enforcement
- Limited monitoring capacity
- Low corporate transparency
- Lack of standardized reporting systems

This creates a critical gap: stakeholders cannot verify whether welfare commitments are being implemented in practice.

📊 Metrics Donors Can Understand

CENTINELA does not directly change industry practices—it enables change by improving access to information and optimizing impact for existing animal welfare interventions.

**What this means in practice:**

- More companies publicly evaluated on animal welfare transparency
- Increased visibility of both action and inaction (including non-response)
- Stronger evidence for NGOs to prioritize campaigns
- Greater pressure on companies to improve practices

**Evidence-backed outcomes:**

Participants (ecosystem actors such as NGOs) showed:

- Increased ability to identify high-priority corporate targets
- Improved access to standardized and comparable data
- Greater capacity to monitor corporate commitments
- Higher likelihood of using evidence in advocacy and campaigns

🌍 Why This Matters

Improving animal welfare at scale requires more than good intentions—it requires reliable information. Without transparency, even the best policies and commitments risk failing in practice.

By investing in CENTINELA, donors support a foundational piece of infrastructure that enables accountability across an entire industry. This approach does not act alone, but strengthens the effectiveness of all other efforts—making it a strategic and potentially high-impact lever for improving the lives of millions of animals.

CENTINELA – Transparency to improve farm animal welfare

We build and strengthen social organizations, so they become sustainable, cost-effective, and results-oriented.


**ENG: Laboratory of Social Entrepreneurship** is a meta-organization that helps social actors become more sustainable, cost-effective, and results-oriented, while promoting a more human, strategic, and responsible use of resources.

Our flagship work is **Theory of Change Makers (ToCM)**, Latin America’s first incubation program focused on evidence-based and cost-effective interventions. Through a structured cohort model, we support early-stage founders to:

- Prioritize problems using the **ITN framework** (Importance, Tractability, Neglectedness),
- Review the best available evidence on interventions,
- Build a clear **Theory of Change**,
- Develop a lean prototype and a cost-effectiveness model,
- And prepare grant-ready materials to launch and implement.

Donations to the **Laboratory of Social Entrepreneurship** help us fund fellow support, research capacity, mentorship, measurement systems, and the operational backbone that allows new organizations to be built with rigor and accountability. At the center of our work is a simple belief: people facing injustices and animals facing exploitation deserve programs that are not only well-intentioned, but well-designed, so resources translate into real, measurable improvement.

ESP: El **Laboratorio de Emprendimientos Sociales** es una organización meta que apoya a actores sociales para que sean más sostenibles, costo-efectivos y orientados a resultados, mientras promueve un uso más humano, estratégico y responsable de los recursos.

Nuestro programa principal es **Theory of Change Makers (ToCM)**, el primer programa de incubación en América Latina enfocado en intervenciones basadas en evidencia y costo-efectivas. A través de un modelo estructurado por cohortes, apoyamos a fundadores en etapa temprana para:

- Priorizar problemas usando el marco **ITN** (Importancia, Tractabilidad y Desatención),
- Revisar la mejor evidencia disponible sobre intervenciones,
- Construir una **Teoría de Cambio** clara,
- Desarrollar un prototipo ágil y un **modelo de costo-efectividad**,
- Y preparar materiales listos para aplicar a fondos, lanzar e implementar.

Las donaciones al **Laboratorio de Emprendimientos Sociales** nos permiten financiar el acompañamiento a fellows, capacidad de investigación, mentoría, sistemas de medición y la estructura operativa que hace posible crear nuevas organizaciones con rigor y rendición de cuentas. En el centro de nuestro trabajo hay una convicción simple: las personas que enfrentan injusticias y los animales que enfrentan explotación merecen programas que no solo tengan buenas intenciones, sino que estén bien diseñados, para que los recursos se traduzcan en mejoras reales y medibles.

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Laboratory of Social Entrepreneurship

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Join Paula to support Laboratory of Social Entrepreneurship

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Become a supporter!

Become a supporter!

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Laboratory of Social Entrepreneurship

Laboratory of Social Entrepreneurship