PERIOD is a youth-fueled nonprofit that strives to eradicate period poverty and stigma through service, education, and advocacy. 

PERIOD. works to end period poverty and stigma through service, advocacy, and education. PERIOD. does this by providing free menstrual products to menstruators in need by partnering with community organizations through our global network of hundreds of partner non-profit organizations, community groups and hundreds of global PERIOD. chapters each month. Our chapters and partners help us distribute period products to menstruators in need in their own communities, host product drives, conduct educational trainings and discuss healthy menstruation to destigmatize periods. PERIOD. has active chapters in over 40 states and over 30 countries.

In order to truly end period poverty, we must end the systemic roots of period poverty. PERIOD. works to help draft, pass and implement policies and legislation to mandate period product in workplaces and schools, as well as repeal the discriminatory tampon tax, which adds to the expensive cost of menstrual products. PERIOD. knows that this new generation of youth leaders will solve period poverty in their lifetime!

The PERIOD Chapter network is the core of our organization. Made up of youth activists, chapters are mostly based in middle schools, high schools, college campuses and young adult community groups. PERIOD believes in the importance of centering youth leadership and activism in the pursuit of menstrual equity, and therefore utilizes resources to empower chapters in their local service, education and advocacy planning. Chapters receive leadership development and advocacy training, helping to focus their efforts on providing access to menstrual products to menstruators experiencing homelessness. They also advocate for equitable policies, working with local institutions such as school districts and local government, to provide access to products for those experiencing need.

PERIOD. Inc.

Trayarunya Foundation is a nonprofit organization. It is based in Portland, OR. It received its 501C3 nonprofit status in 2017.

The Trayarunya Foundation was established in the year 2016 in India with a motto “Service to Society” and has since then branched out to the USA, and Canada. Our mission is to create opportunities for sustainable change by empowering people through education, enabling an environment that elevates individual potential, and elevating cultures through positive globalization. We are working on education, empowerment, and conservation of our environment. We want to enhance the lives of the less fortunate by providing them with shelter, food, medicine, among other services with a view to promote sustainable development and work on the goals of the United Nation’s Sustainable Development Goals (SDGs) and is committed to achieving basic needs for all.
Trayarunya’s name embodies these values: “traya” alludes to ‘protection of earth’ or ‘protection of three elements which are air, water and fire; while the word “runya” has its roots in ‘moonlight’ illuminating darkness.

Trayarunya Foundation

We are working for a world that lessens incidents of sexual, domestic and interpersonal violence. We believe men are the solution.

Set The Expectation is a nonprofit organization dedicated to ending sexual and interpersonal violence through prevention work with men, advocacy, and engagement with agencies serving survivors and their families.

“We believe the work of ending gender-based violence and inequality cannot rest only on the backs of those most affected by it. We believe in the power and agency of men as the solution, and it is only when we partner with men as champions for change, that we will make tangible progress toward safety and equality for every person, regardless of gender or gender identity.”

-Brenda Tracy, Founder

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Our Story:

Brenda Tracy’s story has circulated in team meeting rooms, newspaper articles and television clips consistently since she came forward in 2014.

And in that time, she’s reached thousands of athletes, coaches and sports fans — educating, engaging and inspiring them to join the fight against sexual and interpersonal violence.

In 1998, Brenda survived a brutal gang rape by four college football players. Two of whom played for Oregon State. She took several steps immediately after— visited a hospital, made a police report and hoped to see justice.

Unfortunately, like with so many of these cases, that didn’t happen.

Brenda moved on with her life, having to deal with the life-altering trauma on her own, while her rapists moved on with little consequence.

In 2014, she connected with a local reporter and decided to step forward with her story publicly. From that moment, things changed significantly for Brenda. Her story touched so many and opened eyes across the country.

By 2016, she started traveling the country to meet with various college football programs. She shared her story and what she envisioned would be the solution to ending the kind of violence that she’d endured all those years ago.

While we are often quick to point out that men are the problem when it comes to sexual and interpersonal violence, we rarely talk about them as the solution. Brenda decided it was time to start having that discussion.

“I believe if women alone could stop sexual violence, we would have already done it,” Brenda said. “Violence against women and marginalized communities is a men’s issue and it’s time for men to get involved.” So, she worked with young men about their roles in stopping sexual violence.

As she shared her story and mission, it was clear that some programs and coaches were setting the expectation that sexual assault and interpersonal violence would not be tolerated and others were not. Some coaches were even actively recruiting and retaining violent offenders on their teams.

In an effort to get all of these programs and coaches on the same page, in 2017, Brenda launched the #SetTheExpectation campaign. It started simple enough – a paper pledge accompanied by a hashtag asking coaches to set expectations with their players about harmful behaviors – such as rape and stalking.

Stanford Football and Penn State Men’s Basketball were the first to sign the pledge, and from there, a grassroots movement was born.

To keep up with growth, the #SetTheExpectation campaign also became Set The Expectation, a 501(c)3 nonprofit. And what started as a one-person journey for Brenda, became a mission driven journey with a team devoted to making a difference.

To date, thousands of athletes across 100+ college campuses have heard Brenda’s story. As a nonprofit, we have assisted our campus partners in raising over $40,000 for community agencies serving survivors. More than 500 STE events have taken place and 52,000+ pledges have been signed. Our reach has expanded beyond sports to campus Greek Life and the Corporate sector, and we stand proudly as one of the groups who pushed the NCAA to adopt a Campus Sexual Violence Policy.

Our impact and message of “men as the solution” has changed the landscape of college sports and resulted in our founder, Brenda Tracy, being named as one of the most powerful women in sports by Sports Illustrated in 2020.

Unfortunately, 2020 also came with the Covid-19 pandemic, and the world came to a screeching halt. College campuses were shut down, sporting events cancelled, and in-person work was no longer allowed. It was during this time that our team decided to reflect on our goals and vision for the future.

We needed to make sure that our mission and our message could survive without us being on the ground doing in-person work. So, with a renewed focus and intention to make an even greater impact, we rolled up our sleeves and decided to focus on the following four areas:

Advocacy –  Shifting attitudes and beliefs around issues of sexual and interpersonal violence requires reaching and educating Americans on a national scale. Whether it be through social media and campaigns, in-person events, STE games, or PSA announcements we are committed to advocating for survivors and fostering communities free of sexual and interpersonal violence.

Community Outreach – We believe in the power of sport to transform communities and through the Set The Expectation Champions initiative we are partnering professional athletes with community agencies who serve families and survivors of sexual assault and domestic violence. Founded by Set The Expectation NFL Ambassador, James Smith-Williams, the Champions pilot program is launching in Washington, DC and we have plans to scale nationally and internationally.

Education – As an organization that has worked with tens of thousands of young people, many of them men and male athletes, we have a unique perspective on how to effectively engage in gender-based violence prevention education. With our first-hand experience and the assistance of expert consultants, we are developing a digital learning platform for high school and college aged students and athletes that covers topics such as trauma, consent, victim blaming, healthy manhood and more.

Policy – Setting expectations through policy is one way to create safer cultures for everyone. The NCAA Campus Sexual Violence Policy mandates that all member schools must be ready to attest to due diligence requirements for athlete histories beginning in the 2022-23 academic year. The Tracy Rule, which is the most comprehensive serious misconduct policy in the country, meets all compliance requirements of the NCAA Campus Sexual Violence Policy. We have already seen successful implementation of The Tracy Rule at University of Texas at San Antonio and we are ready to help other Universities and athletic conferences with adoption and implementation.

We are hopeful for the future, passionate about our work and grateful for your support!

Set The Expectation

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