2025 Expansion Goals
With your help, we’ve successfully accomplished everything we set out to do this year:
- Completed the development of our Apple, Android, and Web applications, resulting in over 300 users utilizing Lasting Change.
- Hired an amazing social media manager who’s helped us reach 16,000 accounts on Instagram.
- Hired incredible PR Contractors and completed a security audit that prepared us for our official September launch, which had an incredible turnout.
But we’re not done yet! To continue growing, we’ve launched our next fundraising round of $90,000 to improve our technology, marketing, and design while ensuring operational sustainability.
These funds will go towards:
Marketing: $40,000
Marketing Manager: $30,000. Step into the next phase of our marketing funnel as we expand awareness and focus on adoption! These funds will allow us to hire a marketing manager to put cohesive, cross-channel plans together.
PR Team: $10,000. These funds will allow us to work with an incredible PR team for 3 months in 2025.
Development and Technology: $30,000
To unlock additional partnership opportunities and support our infrastructure at scale.
Design: $15,000
Continue improving the Apple, Android, and Web app experience for our users with UI/UX improvements. Also to assist with ad-hoc graphic design needs for social media, marketing, and more.
Administrative: $5000
To cover essential operational insurance costs (General Liability, D&O, Tech E&O) and bookkeeping costs.