More and more minorities, especially black people are adapting to the digital age. Allowing our company to reach more people at one time. Minorities spend more than 1.6 Trillion dollars in 2023

Though times have changed financial literacy education hasn’t changed with the times.
For hundreds of years, black people have been told by society to pull themselves up by their own bootstraps. However, when black people have never been given boots or straps, especially when it comes to money in this country, it’s hard to pull yourself up.

Black people have been trained to:
To enjoy instant gratification
Be consumers rather than producers
Focus on looking wealthy rather than being wealthy

If they continue down this path the economic gap will not only continue to grow but it will deplete the United States economy as well. The way financial literacy is taught is old and antiquated. It doesn’t grab the attention of our youth who have been immersed in a digital culture.

Most of the information that is given is boring and not taken seriously.
We have created an interactive program with lesson plans, labs, and games to teach young people financial literacy and entrepreneurship. It’s financial literacy and economic development gamified. Then to drive the entire program home we created a contest where the kids could win an opportunity to have their product in a local store.

The program is entirely centered around minorities meaning everything that the youth will experience will cater to their nationality and culture, from the reading material to the games the youth will be able to visualize themselves in the program.

We created a program that caters to how youth learn today by using interactive, digitized opportunities to peak and keep their interest. In addition, we use role-playing, call and response, and songs to back up and reinforce what is learned. Which is culturally how minority black youth learn information. Prime example, most black youth raised in the church can sing every song and recite traditions by heart because of these particular ways of teaching.