Popular entertainment is arguably society's most powerful for change. But the lack of accurate representation in mainstream entertainment perpetuates the racial divide. There is no shortage of talented BIPOC creators. The only scarcity is opportunity, funding, and risk taking for them within the Hollywood machine. Rideback Rise is ensuring creators of all backgrounds can tell their stories and see themselves in popular culture, creating a system of change designed to reshape majority opinions. Everybody in. Everybody forward. Everybody up.