Animal Ask supports organisations with in-depth research towards the most promising opportunities for animals.

Strong campaigns have the potential to affect many more individuals, better improve their quality of life, are more easily achievable or have a significantly stronger evidence base. Under-researched campaigns can have no, or a negative, effect.

Research is essential to making well informed decisions about where your limited resource should be spent. We support organisations in prioritising between the opportunities available in order to increase the effectiveness of movement-wide efforts.

Animal Ask is a project of Charity Entrepreneurship operating through a fiscal sponsorship with Players Philanthropy Fund (Federal Tax ID: 27-6601178), a Maryland charitable trust with federal tax-exempt status as a public charity under Section 501(c)(3) of the Internal Revenue Code. Contributions to Animal Ask are tax-deductible to the fullest extent of the law.

Animal Ask

We connect donors with cost-effective, evidence-based ways to increase global happiness and wellbeing.

​There are many ways to improve people's lives. If we want to find the best ways, we need to be able to measure and compare the impact of these different approaches. Of fundamental importance is the choice of metric: what can we measure that reflects the values that we, as individuals and societies, care about? 

A common approach is to measure the impacts on people’s health or wealth and use these as proxies for life improvement. However, health and wealth aren't the only things that matter. At HLI, we believe that they are valuable to the extent that they increase wellbeing. Although closely linked, it is people’s wellbeing, and not their health and wealth, which is intrinsically valuable.

We think the best available approach is to use subjective wellbeing (SWB): individuals' own reports of their happiness and life satisfaction. Social scientists - mostly economists and psychologists - have been collecting data on subjective wellbeing for the last few decades. The field has recently grown dramatically, with 175,000 books or articles published within the previous decade. 

Subjective wellbeing data is a powerful tool to incorporate into our assessments of how to help others. We aim to conduct research that looks into this in greater depth: building on the theoretical foundations of the SWB literature and applying this to the question of how resources can most effectively be used to improve worldwide well-being. 

Happier Lives Institute

We want to make life better for wild animals.

We are dedicated to finding evidence-backed ways to improve the lives of animals in the wild.

We depend on individual donors to help us make life better for wild animals. To a small nonprofit working hard on a big problem, your support is more crucial now than ever!

Wild Animal Initiative

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We are a nonprofit, so instead of charging fees we rely on the generosity of donors like you.

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