Delivering unconditional cash directly to the world's poorest households via secure mobile transfers. 

Since 2009, GiveDirectly has delivered more than $580 million in unconditional cash transfers to families in need. These one-time cash transfers allow recipients to invest in what they need most and have been shown to improve their earnings, children’s school attendance, health, nutrition, and mental well-being.
 
GiveDirectly uses government data to target villages where most or all residents are living in extreme poverty, defined by the World Bank as earning under $2.15/day. In-country GiveDirectly staff enroll one member of each household in the entire village to receive a one-time transfer of about $1,000 USD sent in two installments using mobile money. Recipients can then withdraw the mobile funds as cash with local agents and use the funds to invest in what they need – whether it’s on starting a business, education, making their home safer/sturdier, healthcare, or livestock.
 
GiveDirectly uses rigorous experimental research (randomized controlled trials) to measure the impact of their unconditional cash programs and answer public policy questions, generating evidence on key design and implementation questions across varied contexts. You can find over 300 studies on the positive impacts of cash transfers in GiveDirectly’s Cash Research Explorer.

GiveDirectly

Reducing the suffering of billions of fish through researching and executing targeted, highly-scalable welfare interventions.

We work to reduce the suffering of fish.

We collaborate with corporations, governments, and producers to improve fish welfare standards and practices. Our work is simple: we research the most promising ways of improving fish welfare, and then we enable stakeholders to do so.

Following our initial research, our team partners with NGOs to help farmers introduce higher welfare farming methods in the one of the highest fish producing countries in the world: India.

Fish Welfare Initiative

Support highly-impactful, evidence-based solutions to reduce animal suffering on a global scale. 

## The Founders Pledge Perspective

At least 75 billion farmed land animals and more than a trillion fish are slaughtered each year. That is more than 2000 land animals and 25,000 fish are killed every second. This is possible due to the mechanization and intensification of factory farming, driven by global increase in demand for meat.

Although this situation seems bleak - and the numbers almost too large to comprehend - there are reasons to be hopeful. Recent years have seen rapid progress in the animal welfare movement. Many large companies have pledged to phase out or drastically reduce some of their industry’s most harmful practices. Governments have banned some of these practices outright. And companies working to commercialize alternative proteins, such as plant-based meats, have raised billions of dollars from investors. 

Yet farm animal welfare remains highly neglected, with just 0.03% of US philanthropic funding going to this cause in 2017. By giving to the Founders Pledge Animal Welfare Index, you can spread your donation across several highly-impactful and neglected global initiatives to alleviate suffering and improve the conditions of factory-farmed animals. By pooling your donations, this Index fund allows you to make larger grants and thereby maximize your impact.

## Our Approach to Grantmaking

When evaluating potential grants, we consider several key points:

- **Counterfactual impact**. Our grants are designed to create a meaningful outcome that would not otherwise have happened. In particular, we aim to make grants that otherwise wouldn’t have been made, rather than those which just take the place of other philanthropists’ donations. This means that you can rely on the Funds to create meaningful, real change, rather than just maintaining the status quo.
- **The grant’s potential outcomes**. We focus on outcomes (e.g. how many lives were saved), rather than outputs (e.g. how many products were delivered). We review all the available evidence and take into account cost-effectiveness to assess whether the grant money could produce more good if donated elsewhere.
- **The organization’s funding gap**. Not all organizations are set up to scale up their programming and many can’t productively absorb large amounts of unsolicited funding. We evaluate all potential grantees’ capacity for growth and consider how much money they could put to good use.
- **Organizational strength**. Particularly with unrestricted funding, it’s important to have trust in the leadership and capacity of the organizations we support. We look at their track record of success and their transparency about failures as well as successes, and we only support those organizations which are exceptionally well run. We also look for organizations that demonstrate a strong commitment to measuring outcomes and evaluating the impact of their programs.

Animal Welfare Index

We provide cash incentives for childhood vaccinations. It’s one of the most cost-effective ways known to save lives.


Childhood vaccines prevent an estimated 2 to 3 million deaths every year. They are recognized as one of the most cost-effective child health interventions in low-income countries. Yet, an estimated 25 million children missed out on vaccination in 2021, 5.9 million more than in 2019 and the highest number since 2009. 

In Nigeria, 40% of under-five deaths are from vaccine-preventable diseases – low immunisation rates are a significant contributor to its high under-five mortality rate (111 deaths per 1,000 live births). 

See RCT findings here: https://www.newincentives.org/evidence

New Incentives

Founders Pledge is a global nonprofit empowering entrepreneurs to do the most good possible with their charitable giving. 

We equip members with everything needed to maximize their impact, from evidence-led research and advice on the world’s most pressing problems, to comprehensive infrastructure for global grant-making, alongside opportunities to learn and connect. We’re grateful to be funded by our members and other generous donors. 