Factory farming is a broken system. Our mission is to give you the power to help fix it. Lead the shift to kinder farming today.

**Factory farming is a broken system. It exploits animals, people and the planet. Our mission is to give you the power to help fix it.**

We want everyone to be able to be a part of fixing factory farming. Not everyone can go to a protest, or cut animal products out their diet right now. But almost all of us can give, even a little, to help. And, by helping you pick the right charities - those that make your dollars go the furthest - we can help your donations make a huge impact.

**We're a donation guide and multiplier ​**

1. **Guide:** We’ve done the homework for you, so that you can donate to the best charities working to reform factory farming without the hassle of spending hours doing research. 
2. **Multiplier:** We multiply your impact by topping up your donation with matching funds and boosting its effectiveness with our charity recommendations.
3. **Fully independent:** We operate independently, funded by philanthropic grants. This ensures that 100% of your donation goes to your chosen charities and that our recommendations stay free from bias.

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We are a nonprofit, so instead of charging fees we rely on the generosity of donors like you.

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